The #1 rule of active listening is simple: don’t interrupt.

Meanwhile, the #127 rule of active listening is more nuanced: sometimes you should interrupt.

What?!?!   Yes, you read that right: sometimes the coach should interrupt the coaching client.  On December 13^th I’ll lead the CAM Community of Coaches webinar on this topic + 3 more times you should break the rules.  It’s going to be a rebellious time!

I want you to join me for the webinar and to bring your own stories of rule-breaking.  Also, please share your rule-breaking experiences as a coach in the community’s private Facebook group.  If you’re not on FB, you can email your thoughts to our Community Coordinator, Martin Torres (martintojr@gmail.com) and he’ll post them on your behalf.

Have a great December!

This month’s focus in the CAM Community of Coaches is “Improve Your Website with a Clear Action Step.”  Earlier this month, Brian Miller led a super-duper webinar on this topic.  If you missed it, you can find the recording by clicking the “Webinars” tab at the top of the page.

If you’re a coach who wants clients, you need a website.  And if you have a website, you need a clear action step for your visitors to take.  For example, some coaches want visitors to schedule a complimentary coaching session.  Others want visitors to download a free resource in order to establish a relationship.  Your website + clear action step are part of a larger strategy for helping people get to know, like and trust you.

Be a great community member and share your website and your clear step in our private Facebook group.  If you’re not on FB, you can email your thoughts to our Community Coordinator, Martin Torres (martintojr@gmail.com) and he’ll post them on your behalf.

Have a great November!

This month in the CAM Community of Coaches, we are giving some much-needed attention to a handy formula that describes a proven path for gaining clients.  Here’s the formula:

Coaching Package + Benefits = Lots of Clients

Most of us want lots of clients, but we aren’t clear on how to go about getting them.  All of that “marketing” stuff just seems so foreign and difficult.  The above formula is meant to simplify the complexity and provide a singular path forward amidst all the possible ways to get lots of clients.

So what’s a coaching package?  It’s the combination of the actual coaching relationship with other related resources that enhance the quality of the coaching and the outcomes for the client.  For example, a coaching package might include 2 monthly sessions, e-mail support between sessions, access to a video course, and a coaching workbook.

Okay, so what about benefits?  These are the types of outcomes that a potential client can reasonably expect to gain from the coaching package.  For example, the benefits of leadership coaching might include improved relationships at work and home, reduced stress, greater confidence, and increased productivity for self and those you lead.

When coaches create a package and talk about benefits, they naturally attract the right clients.  Remember, nobody buys coaching – they buy a solution to a problem.  Your coaching package and benefits speak to specific clients with specific problems that get addressed via the coaching relationship.