This month in the CAM Community of Coaches, we are talking about getting clients. One important aspect of getting clients is “marketing.” But what is marketing and how can Christian coaches do marketing well?
Marketing involves helping people find out about the opportunity to work with you and develop an interest in hiring you. I like to distinguish marketing from sales, which comes after marketing and is more about supporting a potential client’s decision to hire you (or not).
Christian coaches can do marketing well by approaching it as a form of ministry. Marketing can be ministry when your marketing messages carry intrinsic value to those who receive those messages. On the other hand, if the only purpose of your marketing is to sway people into hiring you, then they really aren’t receiving any value from the message. Marketing that brings no intrinsic value to the recipient is manipulation, not ministry.
Christian coaches have unlimited possibilities for marketing that’s ministry. Here are some simple examples:
- If your coaching niche is local business owners, host a business leaders round-table forum once a quarter.
- If your coaching niche is public school administrators, create a monthly newsletter highlighting best practices for the industry.
- If your coaching niche is healthy living, create a podcast where you interview dieticians, physicians, and others who have valuable information and insights.
- If your coaching niche is ministers preparing for a sabbatical, create a sabbatical guidebook for churches.
This month in the CAM Community of Coaches, we are giving attention to coaching groups, teams, and couples. Our webinar had to be rescheduled for August 29, so we’ll wrap up our month giving attention to our focus.
Coaches can expand their support of powerful transformation when we expand our notion of who’s coachable to include:
- Couples (and families). One of my favorite authors, Patrick Lencioni, has a good book that describes how families can benefit from receiving the same type of attention and intention that leaders provide for their organizations. Coaches can support families in setting goals, determining focus, and growing closer.
- Teams make decisions and take action in order to achieve some larger purpose. Coaches are awesome at helping clients make decisions and take action, so we can enhance the effectiveness of any team.
- A group is a collection of persons who share some common interest, but who don’t need to share common decisions or actions. Coaches can improve the group experience by helping members tap into the collective creativity and resourcefulness.
What’s your experience coaching couples, teams, and/or groups? Please share your experience in the private Facebook group so others can benefit and learn. If you’re not on Facebook, that’s no problem – just email your experiences to our Community Coordinator Martin Torres and he’ll post them for you.
This month in the CAM Community of Coaches, we are giving attention to frameworks in coaching. Our member webinar, in which we give many examples, will be available here on the CAM Membership site if you miss it or want to refer back to it.
I’ve become a fan of frameworks in coaching for three reasons:
- They add value to the client. Your #1 goal as a coach is to serve your client and providing a framework enhances the value your clients get from the coaching relationship.
- They make getting clients easier. A good framework is designed with the client in mind, especially the client’s presenting challenge. When you position yourself as a coach who can help a particular kind of client with a specific challenge, your marketing efforts get focused and enhanced.
- They bring just a enough order to the chaos of coaching. As a coach, life can be rather topsy-turvy. Every client presents something distinct and each day is unlike any other. Frameworks bring just a healthy dose of order (not too much!) into the chaos by helping you have a plan for each coaching engagement.
I’d love to know more about YOUR experience with frameworks:
- What frameworks do you use?
- How did you develop your frameworks?
- How have your frameworks changed over time?
Please share your experience in the private Facebook group. If you’re not on Facebook, that’s no problem – just email your experiences to our Community Coordinator Martin Torres and he’ll post them for you.